E-commerce websites SEO: coping with replica content

Trend is showing that e-commerce websites got importance because of ease for customers as well as strong tool for sellers. But with this new trend of e-commerce sites also raised the new challenges for SEO, but with the help of small understanding and technical knowhow, sellers or traders can increase their SEO and approach above the competition in search results and maximize their customers with that.

Replica Content

Replica content is one of the biggest problems which these e-commerce sites are facing. Almost all such sites getting hurt from Google in their ranking, traffic or bottom lines of their sites due to replica content which is an indication of plagiarism, content scraping, manipulation etc.

There are legal and appropriate reasons to avoid such replica contents, now search engines are getting united when they understood meta tags which webmasters usually used to send signals to search engine to get safe from Google penalties due to replica content.

There are number of reason on replica content but can be discuss under:

• Rel = Canonical Tags
• Pagination Tags

Comparable Product Pages

There are many e-commerce sites which has design on comparable product pages. For your customers, more options for customization is important to make them happy but search engines do not think on the same way.

Canonical tags on comparable product pages is important to have, just to show to search engines which are important edition of that page.

 Several Page Product Search Results

Your product list page can jump over several pages, such pages consider as replica pages in Google point of view. But adding all products on one page are just give poor experience to users also expands the loading time to this page. So how it can be handling?

With the addition of pagination tags to sequential product pages will give signal to search engines to consider several pages as one.

 

Mobile and Print edition

Same is the case with mobile and print versions of ecommerce websites; they are also facing such problem.

Canonical tags are a solution to protect your website. In many cases you will want to prefer your desktop version over mobile version.

 

Be practical

Proper planning and good strategy is the key tool to cope the replica content in online marketing. Such measures must be implementing from the start to safe your hard work which will spend on this problem.