Amazon marketing services: experience the social friendly pages, offered by Amazon

Christmas is coming on its way, so it is obvious that the shopping season would be on its peak. Amazon is taking an opportunity at this time for their third party retailers.  Enjoy the Amazon pages for Amazon marketing services. Amazon is giving great opportunity to its brands and that is customization experience via these pages with an Amazon URL, social media integration and Amazon analytic.

Ingrid Lunden, writing for TechCrunch:

These analytics are limited in its nature at that time just to check the performance of Amazon related brands but this will soon expand to their positioning brands all over the far range internet.

These pages will give an effective rank to Amazon for its famous brands and small business who are trying to attach with Amazon as a track to run their full internet programs instead of their own alone business websites.

Amazon marketing services: important features:

• Pages: registration of brand is free of cost and gives an opportunity of authorized representative to develop a custom URL of Amazon. Brands can easily make a setup of pages with easy editor and preset templates. Templates include options for header like images, layouts for blogs and social posting.

• Posts: Amazon always tries and gets success with its commitments and now it is also fulfill its commitment to make e-commerce more social and highlighted. Now brands will able to line up social marketing with e-commerce goals together and get social aspect to Amazon.com existence. This posts feature gives chance to brands to make posts to Amazon fan page and FB all together and offers timetables for upcoming posts.

• Analytics:  Analytics an important feature which gives different measuring standards like views, reviews, comments, considerations etc. this analytics will helpful for brands to get more understanding about the relationships, social connections and purchasing  choices.

This will definitely be helpful for e-commerce marketing and making of strong connections. 

Google Analytics’ custom variables: get to know the authors who write popular content on your blog

 There is huge difference between the people who know the things with those people who are unaware of things. It can be bit scary for those web advertisers who have less technical knowledge to use Google analytics custom variables. But they are not much difficult at all if you have WordPress. Today’s post will deal with the tracking of blog post authors to use Custom Variables and find the ways for reporting as well.

Importance to track Authors

·         Prominence of editorial accomplishment: it looks really nice gesture to reward those blog posts who performed well. This success of certain blog should be highlighted in a way which put influence and generate zeal in an organization heading toward content promotions. So track the author is very important to achieve such type of report.

·         Assessing freelancers: tracking author is important to judge several things such as is the freelancer writer is worthy enough for you? If you make a contract with several of freelancers you have to know that if some of them are good to optimize their cop from others.

·          Recognizing triumphant guest authors: track authors helps to recognize those guest posts authors which are generating huge traffic for your website. It is due to the fact that are having powerful social media existence to endorse; if this is the situation then you can ask them to give you contents on daily basis.

Setting of Custom Variables  

•             Google Analytics for Wordpress Plugin

The Google analytics tracking is the best and easiest plugin which gives you easy access to track authors. For the installation you have to search Google analytics for Wordpress then go to plugin and then go to add new after that search the GA for Wordpress and install it.

 After installation you have to activate the plugin and go to setting page, opt the show advanced setting and a table will appear with the name of custom variable setting, now you have to choose the author names and push the update button.

•       Wordpress hard-coded

You want a hard coded to Google analytic to your WP website? There is an easy way to edit and develop author tracking.

Let’s suppose your Google analytic track code is on foot side, you can revise or edit just simply go to appearance then editor option and select footer from right side list. The Google analytic code maybe look like below image:

Now its time to add the code under the 2 lines which starts with gaq.push:

The code looks like below image:

 Choose the update file option and it’s completed now.

Not a Wordpress user?

If you are using other servers instead of Wordpress, you would go to get side lang of server you are currently using just to If you’re not using Wordpress

 If you're not using Wordpress, you’ll typically need to use whatever server side language you’re using to settle and publish the CV in GA tags. This will locate on the exact side as shown in the above image.  And write the following line:

 _gaq.push(['_setCustomVar', 1,'Author','', 3]);

2^nd part: Reporting

 Custom reports

Pageviews are the 1^st report you wish to look from authors, which highlight the popular content related to this or that that author. You can obtain from custom reporting and you can set PV as metric and CV as the Dimension Drilldown:

Add land page as 2^nd DD and make a click just to check each author which of their pages are getting more traffic.  

 Segmentation

Do you want to become more specific about the show of author bio when browsing the standard reporting? You can get this feature from custom segment with CV as filter. With this you can be able to see their referrers and keywords.

 Customized dashboards

Dashboards can be developed through TA. These dashboards are more customized to exact author through pertaining filters with your created widgets. If you want to express an exact value to CV, you can develop any sort of filter or widget.

Now you get the idea about tracking authors and reporting as well. These things look difficult but they are not really in practical way.