There is huge
difference between the people who know the things with those people who are
unaware of things. It can be bit scary for those web advertisers who have less
technical knowledge to use Google analytics custom variables. But they are not
much difficult at all if you have WordPress. Today’s post will deal with the
tracking of blog post authors to use Custom Variables and find the ways for
reporting as well.
Importance to track
Authors
·
Prominence
of editorial accomplishment: it looks really nice gesture to reward those
blog posts who performed well. This success of certain blog should be
highlighted in a way which put influence and generate zeal in an organization
heading toward content promotions. So track the author is very important to
achieve such type of report.
·
Assessing
freelancers: tracking author is important to judge several things such as is
the freelancer writer is worthy enough for you? If you make a contract with
several of freelancers you have to know that if some of them are good to
optimize their cop from others.
·
Recognizing triumphant guest authors: track
authors helps to recognize those guest posts authors which are generating huge traffic
for your website. It is due to the fact that are having powerful social media
existence to endorse; if this is the situation then you can ask them to give
you contents on daily basis.
Setting of Custom
Variables
- Google Analytics for Wordpress Plugin
The Google analytics tracking is the best
and easiest plugin which gives you easy access to track authors. For the
installation you have to search Google analytics for Wordpress then go to
plugin and then go to add new after that search the GA for Wordpress and
install it.
After
installation you have to activate the plugin and go to setting page, opt the
show advanced setting and a table will appear with the name of custom variable
setting, now you have to choose the author names and push the update button.
- Wordpress hard-coded
You want a hard coded to Google analytic to
your WP website? There is an easy way to edit and develop author tracking.
Let’s suppose your Google analytic track code
is on foot side, you can revise or edit just simply go to appearance then
editor option and select footer from right side list. The Google analytic code
maybe look like below image:
Now its time to add the code under the 2 lines which starts
with gaq.push:
The code looks like below image:
Choose the update
file option and it’s completed now.
Not a Wordpress user?
If you are using other servers instead of Wordpress, you
would go to get side lang of server you are currently using just to If you’re not
using Wordpress
If you're not using
Wordpress, you’ll typically need to use whatever server side language you’re
using to settle and publish the CV in GA tags. This will locate on the exact
side as shown in the above image. And
write the following line:
_gaq.push(['_setCustomVar', 1,'Author','',
3]);
2nd part: Reporting
Custom reports
Pageviews are the 1st report you wish to look
from authors, which highlight the popular content related to this or that that
author. You can obtain from custom reporting and you can set PV as metric and
CV as the Dimension Drilldown:
Add land page as 2nd DD and make a click just to
check each author which of their pages are getting more traffic.
Segmentation
Do you want to become more specific about the show of author
bio when browsing the standard reporting? You can get this feature from custom
segment with CV as filter. With this you can be able to see their referrers and
keywords.
Customized dashboards
Dashboards can be developed through TA. These dashboards are
more customized to exact author through pertaining filters with your created
widgets. If you want to express an exact value to CV, you can develop any sort
of filter or widget.
Now you get the idea about tracking authors and reporting as
well. These things look difficult but they are not really in practical way.
